How One Houston Couple Turned A Side Hustle into a 7-Figure Business

In the latest episode of the Black Wealth Renaissance podcast, we had the distinct pleasure of hosting Chris and Erika Cobb, the dynamic founders of Chosen Agency. Their journey, marked by resilience, innovation, and a deep-seated passion for life insurance, is an inspiring tale of a side hustle transformed into a million-dollar business. But it's not just their business acumen that captures our attention; it's their unique story of friendship blossoming into marriage and partnership in life and business.

The Humble Beginnings:

Chris and Erika's story began as a friendship grounded in mutual respect and shared ambitions. Chris hails from Hartwell, Georgia, a small town in East Georgia, and began his career at Enterprise. His natural knack for networking led him to a role at Travelers Insurance as an underwriter, opening his eyes to the vast potential of the life insurance industry. Meanwhile, Erika's journey took a different route. A Chicago native, she started her entrepreneurial journey while working as an engineer. She quickly learned that the work in that field was not rewarding for her personality and transitioned to technical sales, where she forged skills she would utilize in her business. She soon found her calling in life insurance, obtaining her license to help scale Chris’s burgeoning business.

Their journey wasn't without its challenges. Initially selling insurance using traditional methods, like going door to door, they quickly realized that they needed to pivot their strategy to make a significant impact. This realization led them to harness the power of social media and digital marketing, which would prove to be a game-changer for their business.

From Side Hustle to a Thriving Agency:

What started as a side hustle soon escalated into a full-fledged business venture. After their marriage in 2020, Chris and Erika’s combined strengths and shared vision gave birth to Chosen Agency. Their transition from conventional sales methods to a digital platform expanded their reach and significantly amplified their earnings. From a challenging low of $1,700 in a month shortly after forming their business, they soared to impressive heights, generating $40,000 in July, followed by a $30,000 month in August.

A Million-Dollar Empire:

The Cobbs’ story is a testament to what can be achieved with determination, adaptability, and teamwork. Chosen Agency, now a million-dollar enterprise, is a beacon of success in the life insurance industry. Their innovative approach to sales, coupled with their dedication to client education, sets them apart in a competitive field.

Building More than Just a Business:

Beyond their financial success, Chris and Erika's journey is a heartwarming tale of love, partnership, and mutual growth. Their transition from friends to life partners to business partners illustrates the power of shared dreams and combined efforts. It's a reminder that behind every successful venture lies a story of human connection and perseverance.

Tune in to the Podcast:

To dive deeper into the inspiring story of Chris and Erika Cobb, tune in to Episode 211 of the Black Wealth Renaissance podcast. Their journey from a side hustle to a million-dollar agency, all while nurturing a relationship that grew from friendship to marriage, is filled with lessons, insights, and inspiration for anyone looking to embark on a financial and entrepreneurial journey.


Chris and Erika Cobb's story is a tale of love and business success; it's a beacon of hope, a blueprint for aspiring entrepreneurs, and a testament to the power of love and partnership in achieving seemingly insurmountable goals. Their story is a compelling reminder that with the right mindset, teamwork, and a dash of innovation, the sky is truly the limit.

Listen Now to their full story and learn from their experiences, challenges, and triumphs on the Black Wealth Renaissance podcast.

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