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5 Reasons you should start a podcast!

If you are trying to build a business or a brand, you need to find all the different ways to reach your audience. Thankfully, due to the advance of technology, there are various ways to communicate with people.

Today, podcasts have increasingly become popular. Let’s face it…and use this article as an example. You can’t read this post out loud while working out, or driving, or doing chores. But, with a podcast, you can listen while still doing a bunch of other things. And that’s the beauty of it all

Statistics, you should know.

The following podcast statistics are from The Infinite Dial

  • As of November 2020, there are over 1.5 million active podcasts and more than 34 million podcast episodes.
  • 75% of the US population knows what a podcast is, up from 70% in 2019.
  • More than 50% of the US consumers above 12 years listen to podcasts
  • 37% of Americans listen to podcasts monthly
  • 24% of Americans (approximately 68 million) listen to podcasts weekly

According to Nielsen Q1 2018 podcast insights:

  • Podcasts listeners are active on every social media platform
  • The listeners are very likely to follow companies and brands on social media
  • 69% of people said that podcast ads made them aware of new products and services

Powerful, right?

Here are the top reasons why you need to start a podcast.

1. Building brand awareness:

Builds trust and relationship

Trust is built by truth and transparency. Podcasting creates an avenue where your listeners are invited into your inner circle, and with this, you can build trust with your audience.

While talking to your audience, you have a chance to show the personality of your business in an unfiltered way. How? By passing a message to your target audience in a transparent and personable way.

There’s so much power in using your natural voice to connect with people.

Allows you to grow organically

Podcasts are an intimate means of communication because people get to hear your voice. As we mentioned earlier, people can listen while still doing other things. It’s like having a real conversation with someone.

When starting a podcast, you can target a niche audience. As it grows, you gain loyal followers. Your audience will then share, rate, and comment on your podcast. As your following grows, you will be able to attract more attention. Thus, reaching more people, generating more leads, and your conversion rate will improve.

2. It’s a creative outlet

With the advancement in technology, podcasts are easy to create, more accessible, and very addictive. Creatives operate from a mindset that they need to be creative all the time. Many of them already know how to engage with their audience through visual storytelling, creative portfolios, social media, etc.

Creatives like to communicate and connect with people. What better way to do that as a creative than to start a podcast.

Now it’s time to get the audience to listen.

3. Potential to make additional income

There are different ways you can make additional money through podcasting. Some ways include:

  • Affiliate marketing
  • Podcast advertising
  • Selling physical products
  • Selling digital products
  • Brand opportunities

4. Easy to be consumed

A podcast can reach where a blog post or video can’t. As human beings, we have many distractions around us and a million things on our to-do list. We can barely focus 100% of our attention on one thing.

With a podcast, you can listen while doing other things such as driving, jogging, cleaning the house, exercising in the gym, etc.

It is easily consumed and convenient.

5. Develop your reputation as an expert in your industry

If you share valuable, informative, educative, and captivating content in your niche constantly, it helps you develop as an expert in that field. Listeners will always reach out to you for new insights and ideas.

Other opportunities can also be unlocked, such as speaking at events or conferences in your niche. And many people will get to know you.

Podcasts versus YouTube

Both mediums are growing drastically and can offer your massive business benefits.

  • Podcasting has a higher CPM (cost per mile or cost per 1000 listens) than YouTube.
  • In terms of equipment, you only need a microphone to plug into your computer to start a podcast. While to start a YouTube channel, you need a good quality camera, lighting, and a microphone.

It is, therefore, easier to start a podcast than a YouTube channel.

Wrapping it up

There are many reasons why you should start a podcast. Podcasts can help you build your brand, create strong connections with your audience, make some extra money, and finally position you as a leader in your niche.

Get out there and start recording.

If you’re looking for a guide to walk you through how to start a successful podcast, you’re in the right place. Sign up to learn how to start a podcast.

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